What is Geofencing?

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A geofence is a virtual boundary or area created around a real-world geographic location, such as a building, park, or city block. It is defined by a set of geographic coordinates (latitude and longitude) and can be circular, rectangular, or any other shape.

Geofencing technology uses a device’s GPS, RFID, Wi-Fi, or cellular data to detect when a person or object enters or exits the geofenced area. This technology is commonly used in mobile marketing, location-based services, and security systems.

Geofencing can trigger actions based on a user’s location, such as sending notifications or alerts, providing targeted advertising, or controlling access to a particular area. For example, a retailer might use geofencing to send special offers to customers who enter their store, or a security system might send an alert when an unauthorized person enters a restricted area.

Types of Geofence zones:

Circle

Circle Geofence
Circle Geofence

Polygon

A polygon geofence is suitable where a particular area requires monitoring. EG: a car park, car show room or a neighbourhood.

Polygon Geofence
A basic polygon shaped Geofence.
Polygon Geofence
A 6 point Polygon geofence monitoring a neighbourhood

Polyline

A polyline geofence is ideal when you want to track a vehicle such as a bus on a pre-described route.

Polyline Geofence